Staged to Sell - In a Tough Market it's Essential

According to a survey completed by StagedHomes.com, homes that were staged sold for an average of 6.9% more than ones that weren't. That survey was completed before the foreclosure crunch began. In my opinion, it is much more important now to stage all homes, because there are fewer buyers (due to increased difficulty in attaining a mortgage) the number of homes on the market has increased. It's the old rule of supply and demand.

In our local area - Storm Lake Iowa, there are several options to staging a home. Your Realtor should know a lot about staging and either be able to assist you or put you in contact with people and companies who stage. Stagers in Storm Lake Iowa include possibly your Realtor, Elements, and the new Furniture and Flooring store close to Hwy 71. Prices vary greatly so first talk to your Realtor, staging must be complete prior to having the property listed and pictures taken.

Remember over 80% of ALL buyers go on-line to check out houses before they contact a Realtor to see any thing. Never allow a Realtor to list your home without having pictures to be put online. A property on the mls without a picture could cost you a buyer.


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Credit Score Hit - 30 points every time!

I learned something interesting at our MLS meeting last Wednesday, a lot of people are paying other bills before they are paying their mortgage. I can't imagine their priorities, cell phone - some where to live? When a mortgage payment is 30 days late it drops your critit score a full 30 points - it doesn't take too many late mortgage payments to devestate your precious credit score!
With the increase in the required credit score to be able to get a mortgage or qualify for PMI it is not ever a good idea to be late on your mortgage. Pay your mortgage as your first bill, and skimp on other things like cable, highspeed, entertainment, eating out, cell phone, gasoline etc....

Housing Trends from the Iowa Realtors Association - Mid-Year Report

According to the Iowa Realtors Association the Storm Lake Board is up considerably over 2006.
The Median Price for 2006 was - $69,500
The Median Price for 2007 is - $88,800
That's an increase of 28%

Days on Market have increased
DOM in 2006 at midyear - 86
DOM in 2007 at midyear - 118
That's an increase of 37%

What do those numbers mean?

1) Local real estate is appreciating in general - that's a good thing
2) DOM is also increasing, that may not be a good thing, it means properties are staying on the market longer - possibly a reflection of the Doom Sayers in the national market. It could also be an indication that properties are being priced higher than the market will bear. I will look into the number of properties by percent that had price reductions before selling in 2007 as compared to 2006.

On our Wednesday MLS tours I have been disappointed to see an increasing number of unrealistically priced homes. This is a disservice to the client (Seller), it also goes against the Realtor's code of ethics that we are all bound by if we use the term Realtor behind our name.

If you want to sell a property, you contact a Realtor and they don't do a CMA prior to listing your home - RUN! This analysis is one tool that helps you price your home correctly. A CMA is a report that will show what the market will bear (in other words what you will most probably sell your property for). A CMA is also used with Buyers, it is how a Realtor best represents a Buyer - it is a report that will show what the market has paid for similar properties. This tells your Buyers whether they are offering a realistic amount. Not that they don't trust you or anything - give them the facts to backup your opinions.